Man on Facebook Ad

by | Usefulness (↓) | Amusement (↑) | 0 comment | 1 question

I am unsure who is the commodity here, the man in the ad (is he really a single man on this dating site or a paid model?) or me. This man and men who look uncannily like him keep appearing in my Facebook feed on ads for this dating site, although I am not single. I've been read as such by the algorithms I guess. Weirdly he does actually look a bit like my partner. His tag line is also appealing to me. Maybe the commodity is the photo as a digital object that gathers money in the form of my attention which is monitored as I look at him, or the company are paying Facebook to show the photo to me over and over again. I don't know how these algorithms work so I don't know what triggers his face appearing. Although sometimes it cheers me up.

Where and how is it used?

If I say the commodity is the photo of the man I have used this photo to generate conversation with my Facebook friends - some of whom also get him in their feed. We must be the same demographic or look at the same clothes brands or something.

What did you or someone else pay for it?

I am paying for it with spam. I could turn off the ads but I don't.

Why do you want to add it to the museum?

I can't work out what this commodity is, but I can guess at how it makes profit and for whom. I am in relationship with him even though I have never met him, and our relationship makes money for people.

How was it made?

Is made in a factory

Is farmed

Is mass-produced

Is produced by local cottage industry

Is made to particular specifications

Is craft / hand-made

Is foraged

Is found

Is colonised

Is a service

Materials & Making

Who made or produced your commodity?

Photographer (or the man in the photo), dating agency, Facebook, me

Who was paid to make it?

Photographer, Facebook

What skills does it take to make it?

Copywriting, smiling, coding

Where was it made?

He looks British but I guess it was made in the States?

What does it cost to make it?

no idea

What is it made from?

1. man:

a human being smiling wearing a red jumper

2. Digital image:

pixels, light, colour

3. Facebook ad:

code, software

4. Firefox browser:

means to access facebook

5. my computer:

hardware components that make a laptop

6. internet access:

router, broadband account, phone cables, satellite?

Buying & Owning

Who decides how much it costs?


Who or what assesses its quality?

dating agency and me

Where is it sold?


Who or what sells it?

dating agency, social media

How did this thing arrive from where it was made to where you got it?

via the internet

Where is it used?

on my computer - I don't usually look at this on my phone. In fact I don't get this ad on my phone.

Where is it kept?

in my facebook algorithms? But I don't know if it's kept at all.

How and by whom is it cared for?

I think he is cared for by someone as he looks very well groomed. Himself? I care increasingly for the photo.

How long will it last?

As long as the cables and satellites keep working

Where will it go when it's finished with?

It will float in stasis

What is it worth?

I have given away a lot of information in order to experience this photo - that I'm not even aware of.

How do you and others value this commodity?

See the values contributed by visitors and those of the donor. And add your own values to this commodity.

Total times valued3
Positive (↑)Amusement
Negative (↓)Usefulness
Overall Positive74
Overall Negative-36
Controversy18.333333333333 (0 = most controversial)

What do these numbers mean?

This data that we have collected over time in our database means nothing without interpretation. A relational database, which we are using here, is technology that enables designers of websites and software to compare, contrast, interrogate and infer relations within data. The act of designing a database is not objective but driven by the agency of its creators and owners.

Within the MoCC Collection data is used to help think through the relations between values, commodities and data. Can we describe our values using sliders and numbers? How do we infer meaning such as controversy from data?

Below is a brief explanation of the some calculations and how these help make decisions about what is shown on the site.

  • Controversy Score:
    (Total Positive Values) + (Total Negative Values)

    The closer the value is to zero the more controversial it is in relation to other commodities. Used to infer that values associated with one commodity divide opinion more than another.

  • Average Value Score (used in the sliders):
    (Total Positive for Value + Total Negative for Value) ÷ Total Times Valued

    Used to infer a collective value associated with a commodity.

How do you value this commodity?

To add your own values click VALUE THIS COMMODITY and move the sliders left and right to add your own values - then click SUBMIT
show donor's original values
- 0
18 +
- 0
9 +
- 0
10 +
- 0
10 +
- 0
6 +
- 0
5 +
- 0
6 +
- 0
4 +
- 0
2 +
- 0
4 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 0
0 +
- 2
0 +
- 4
0 +
- 2
0 +
- 6
0 +
- 10
0 +
- 12
0 +

Questions and answers

Help to reveal unknown quantities, properties and uses of this commodity by answering this MoCC curator's questions.

Question: Can someone really explain to me how this all works?


No answers given...yet.


Do you have questions about how this commodity is valued? Or want to talk about your own values in relation to it? Share your comments.

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