Man on Facebook Ad

by | Usefulness (↓) | Amusement (↑) | 0 comment | 1 question

I am unsure who is the commodity here, the man in the ad (is he really a single man on this dating site or a paid model?) or me. This man and men who look uncannily like him keep appearing in my Facebook feed on ads for this dating site, although I am not single. I've been read as such by the algorithms I guess. Weirdly he does actually look a bit like my partner. His tag line is also appealing to me. Maybe the commodity is the photo as a digital object that gathers money in the form of my attention which is monitored as I look at him, or the company are paying Facebook to show the photo to me over and over again. I don't know how these algorithms work so I don't know what triggers his face appearing. Although sometimes it cheers me up.

Where and how is it used?

If I say the commodity is the photo of the man I have used this photo to generate conversation with my Facebook friends - some of whom also get him in their feed. We must be the same demographic or look at the same clothes brands or something.

What did you or someone else pay for it?

I am paying for it with spam. I could turn off the ads but I don't.

Why do you want to add it to the museum?

I can't work out what this commodity is, but I can guess at how it makes profit and for whom. I am in relationship with him even though I have never met him, and our relationship makes money for people.


How was it made?

Is made in a factory

Is farmed

Is mass-produced

Is produced by local cottage industry

Is made to particular specifications

Is craft / hand-made

Is foraged

Is found

Is colonised

Is a service


Materials & Making

Who made or produced your commodity?

Photographer (or the man in the photo), dating agency, Facebook, me

Who was paid to make it?

Photographer, Facebook

What skills does it take to make it?

Copywriting, smiling, coding

Where was it made?

He looks British but I guess it was made in the States?

What does it cost to make it?

no idea

What is it made from?

1. man:

a human being smiling wearing a red jumper

2. Digital image:

pixels, light, colour

3. Facebook ad:

code, software

4. Firefox browser:

means to access facebook

5. my computer:

hardware components that make a laptop

6. internet access:

router, broadband account, phone cables, satellite?

Buying & Owning

Who decides how much it costs?

facebook

Who or what assesses its quality?

dating agency and me

Where is it sold?

online

Who or what sells it?

dating agency, social media

How did this thing arrive from where it was made to where you got it?

via the internet

Where is it used?

on my computer - I don't usually look at this on my phone. In fact I don't get this ad on my phone.

Where is it kept?

in my facebook algorithms? But I don't know if it's kept at all.

How and by whom is it cared for?

I think he is cared for by someone as he looks very well groomed. Himself? I care increasingly for the photo.

How long will it last?

As long as the cables and satellites keep working

Where will it go when it's finished with?

It will float in stasis

What is it worth?

I have given away a lot of information in order to experience this photo - that I'm not even aware of.


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Question: Can someone really explain to me how this all works?

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