Mobile phone interface

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can we know the price of mobile phone interface design?



My name is Alice and I am a Commodity Consultant for MOCC.

Well, all interfaces are different and often spring out of other designs but we can look at a specific example.


“SwiftKey is an input method for Android and iOS devices, such as smartphones and tablets. SwiftKey uses a blend of artificial intelligence technologies that enable it to predict the next word the user intends to type. SwiftKey learns from previous SMS messages and output predictions based on currently input text and what it has learned”

Source: SwiftKey

“SwiftKey received two funding grants from Innovate UK - £15k for a feasibility study in 2008, and £50k to develop a working prototype in 2009… ‘The prototype we built with grant funding from Innovate UK helped us prove the technology worked. It was a critical step towards accessing venture capital investment and getting the app to market’ - Jon Reynolds, co-founder of SwiftKey”

Source: The Swiftkey to Business Success

But the cost of the R&D of user interfaces is only a fraction of the cost of making a successful business, they also raised the following private funding:

Sep, 2013 - $17.5M (Index Ventures)
Dec, 2011 - $2.4M (Octopus Ventures)
Oct, 2010 - £275k (Venture)
Sep, 2010 - $1.25M (Seed)

Source: CrunchBase

“Average Application Design Cost
Even a professional cannot tell how much this or that application will cost at a glance. To estimate the price, the designer should do what’s called decomposition: a breakdown of the design to estimate the price of each logical step of its workflow.
The design is divided into two fundamental parts – user interface (UI) and user experience (UX):
The UI-UX difference in 10 words: UI is seen with eyes, UX is felt with gut.
1. The UI part is about creating the visual style of the app, and preparing all the necessary pics and images in Photoshop or any other tool. That’s where most people think design begins and ends. But design is not just how it looks…
2. The UX part focuses on app’s usability. It doesn’t necessarily take a lot of time but it definitely takes a lot of effort. In the table below, you can see how long each app design stage may take. Note that the more complex the application is, the more time it takes to design the UX part:

Design stages Hours
Design for a simple app Average app Complex app
Wireframing 14 56 140
UI (user interface) design 14 87 210
UX (eser experience or interaction) design 7 28 200
Designers, both companies and individual freelancers, charge by the hour, meaning the cost depends on the time spent. Depending on the region where your design partner is located, here’s how much it costs to design a mobile app: UPDATED FALL 2015
$10-20/hour – India, Pakistan, Bangladesh
$25-45/hour – Eastern Europe
$40-60/hour – Western Europe
$65-130/hour and up – United Kingdom
$150-200/hour and up – United States
Therefore, your average app design can cost you from about $2000 up to $35000 and more.

Why is app design so expensive?
Yes, it costs a lot because even the simplest applications are quite complex. Plus, count extra costs: salaries, benefits, office maintenance, etc. Industry plays a role – not only the design but also all the stages of app development include multiple costs.
Application Design Cost and User Experience
Great applications share one similar feature – they provide excellent user experience. Investing in UX is the best decision for success. Why? Competition doesn’t give you a chance to fail. If users find the application difficult to interact with, what will they do? Right, they’ll abandon it.
Invest in UX design. Even if you need to save, focus on the upper part of the regional price range. Hire designers who have great UX portfolios and charge at least $15/hour.
Ask for UX design examples and references. Spend some time installing and using applications the designer worked on to see whether his/her designs are good from user’s standpoint.

Android and iOS App Design Cost
Although application design costs for Android and iOS may not differ much, there’re several points to pay attention to. Designing for iOS is usually pricey. App Store applications tend to be more lucrative than Play Store ones. That’s why, designers wind up the price tag. They also charge more because of the Apple’s strict design guidelines.
iOS application design is standardized. As strict design guidelines are in place and the range of iOS devices is limited, designers know how their designs will work and look on this or that iOS device. They can be ‘pixel-perfect.’ Also, the iOS application design is easy to test and fix.

Estimating iOS app design isn’t very complex.
Designing Android apps has been less controlled over the years: it wasn’t until 2015 that Google launched app approval process in Play Store. UI/UX designers weren’t obliged to follow any guidelines, and many apps were… designed lazily. Make sure your designer is very aware of Play Store design guidelines. Designing Android apps may be tougher: Android devices are numerous, the operating system is fragmented: different companies, versions, custom features, etc. Making an ideal design to fit it all is quite impossible unless you focus on a limited range of Android OS versions or even specific Android devices for your app design. An Android app design can cost you more or less, depending on your goals. If you want to cover most versions and devices, it’ll take 2-3 times the time (and money) than the iOS design. Meanwhile, focusing on the latest Android devices will cut the price by 10-15%.
If you’re designing for iPhone only, you’re likely to pay from $500 up to $10,000 and more. The price depends on app’s complexity, size and designer’s hourly rates. Making your application look nice on iPhone 6 Plus and iPad, will add 25% to 50% to the app design cost.

Bottom Line
App design is an important part of your application’s success. If the design is bad (unattractive logo, low quality images, bad usability, not touch-friendly), the application won’t be popular and thus have low traffic, bad reviews and abysmal ROI.
Invest in design well. Hire a professional who knows how to make things beautiful and usable. It’ll likely cost you, but it’s the best investment in your application.”

Source: How Much it Costs to Design a Mobile App?

You can also find some really interesting information about the cost of app designs here -

by MoCCconsultant on May 14th at 10:22am
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