Mobile phone interface

by | Local (↓) | Connectivity (↑) | 0 comment | 1 question

This is the visual interface to my phone. This sits under the physical screen (which is currently smashed)

Where and how is it used?

I use it to unlock the magic of my device. To communicate to people (friends, aquaintances, "followers") who are not in the same place as me (by voice or text message or micro-blog), to control my camera and image effects, to make and hold appointments, to navigate via Google maps, to pay for things in Bitcoin, to scan qr codes, to surf the internet, to wake up in the morning, to make hard calculations, and many many other things.

I also use it to express myself. It currently displays an image I took at an exhibition of work by Nam June Paik.

What did you or someone else pay for it?

It is one element of the phone for which I pay approx £25 a month

Why do you want to add it to the museum?

I wanted Nam June Paik to have a presence in the museum - He would have LOVED this!
Richness and chaos of the tiny utilities that are accessed here are reeking havoc in the world.

How was it made?

Is made in a factory

Is farmed

Is mass-produced

Is produced by local cottage industry

Is made to particular specifications

Is craft / hand-made

Is foraged

Is found

Is colonised

Is a service

Materials & Making

Who made or produced your commodity?


Who was paid to make it?

some clever UX designers

What skills does it take to make it?

design and psychology

Where was it made?

no idea

What does it cost to make it?

no idea

What is it made from?

Buying & Owning

Who decides how much it costs?

the manufacturer

Who or what assesses its quality?

users and quality controllers

Where is it sold?

probably business to business

Who or what sells it?


How did this thing arrive from where it was made to where you got it?

in a package via carphone warehouse

Where is it used?

anywhere I am (apart from underwater)

Where is it kept?

in my pocket, in my bag, by my bed

How and by whom is it cared for?

badly by me

How long will it last?

another 10 months or so

Where will it go when it's finished with?

interface heaven

What is it worth?


How do you and others value this commodity?

See the values contributed by visitors and those of the donor. And add your own values to this commodity.

Total times valued1
Positive (↑)Connectivity
Negative (↓)Local
Overall Positive65
Overall Negative-16
Controversy40.5 (0 = most controversial)

What do these numbers mean?

This data that we have collected over time in our database means nothing without interpretation. A relational database, which we are using here, is technology that enables designers of websites and software to compare, contrast, interrogate and infer relations within data. The act of designing a database is not objective but driven by the agency of its creators and owners.

Within the MoCC Collection data is used to help think through the relations between values, commodities and data. Can we describe our values using sliders and numbers? How do we infer meaning such as controversy from data?

Below is a brief explanation of the some calculations and how these help make decisions about what is shown on the site.

  • Controversy Score:
    (Total Positive Values) + (Total Negative Values)

    The closer the value is to zero the more controversial it is in relation to other commodities. Used to infer that values associated with one commodity divide opinion more than another.

  • Average Value Score (used in the sliders):
    (Total Positive for Value + Total Negative for Value) ÷ Total Times Valued

    Used to infer a collective value associated with a commodity.

How do you value this commodity?

To add your own values click VALUE THIS COMMODITY and move the sliders left and right to add your own values - then click SUBMIT
show donor's original values
- 0
10 +
- 0
8 +
- 0
8 +
- 0
7 +
- 0
7 +
- 0
6 +
- 0
5 +
- 0
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- 0
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- 0
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- 0
3 +
- 0
0 +
- 0
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- 0
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- 0
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- 0
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- 0
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- 0
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- 0
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- 6
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- 10
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Questions and answers

Help to reveal unknown quantities, properties and uses of this commodity by answering this MoCC curator's questions.

Question: can we know the price of mobile phone interface design?



My name is Alice and I am a Commodity Consultant for MOCC.

Well, all interfaces are different and often spring out of other designs but we can look at a specific example.


“SwiftKey is an input method for Android and iOS devices, such as smartphones and tablets. SwiftKey uses a blend of artificial intelligence technologies that enable it to predict the next word the user intends to type. SwiftKey learns from previous SMS messages and output predictions based on currently input text and what it has learned”

Source: SwiftKey

“SwiftKey received two funding grants from Innovate UK - £15k for a feasibility study in 2008, and £50k to develop a working prototype in 2009… ‘The prototype we built with grant funding from Innovate UK helped us prove the technology worked. It was a critical step towards accessing venture capital investment and getting the app to market’ - Jon Reynolds, co-founder of SwiftKey”

Source: The Swiftkey to Business Success

But the cost of the R&D of user interfaces is only a fraction of the cost of making a successful business, they also raised the following private funding:

Sep, 2013 - $17.5M (Index Ventures)
Dec, 2011 - $2.4M (Octopus Ventures)
Oct, 2010 - £275k (Venture)
Sep, 2010 - $1.25M (Seed)

Source: CrunchBase

“Average Application Design Cost
Even a professional cannot tell how much this or that application will cost at a glance. To estimate the price, the designer should do what’s called decomposition: a breakdown of the design to estimate the price of each logical step of its workflow.
The design is divided into two fundamental parts – user interface (UI) and user experience (UX):
The UI-UX difference in 10 words: UI is seen with eyes, UX is felt with gut.
1. The UI part is about creating the visual style of the app, and preparing all the necessary pics and images in Photoshop or any other tool. That’s where most people think design begins and ends. But design is not just how it looks…
2. The UX part focuses on app’s usability. It doesn’t necessarily take a lot of time but it definitely takes a lot of effort. In the table below, you can see how long each app design stage may take. Note that the more complex the application is, the more time it takes to design the UX part:

Design stages Hours
Design for a simple app Average app Complex app
Wireframing 14 56 140
UI (user interface) design 14 87 210
UX (eser experience or interaction) design 7 28 200
Designers, both companies and individual freelancers, charge by the hour, meaning the cost depends on the time spent. Depending on the region where your design partner is located, here’s how much it costs to design a mobile app: UPDATED FALL 2015
$10-20/hour – India, Pakistan, Bangladesh
$25-45/hour – Eastern Europe
$40-60/hour – Western Europe
$65-130/hour and up – United Kingdom
$150-200/hour and up – United States
Therefore, your average app design can cost you from about $2000 up to $35000 and more.

Why is app design so expensive?
Yes, it costs a lot because even the simplest applications are quite complex. Plus, count extra costs: salaries, benefits, office maintenance, etc. Industry plays a role – not only the design but also all the stages of app development include multiple costs.
Application Design Cost and User Experience
Great applications share one similar feature – they provide excellent user experience. Investing in UX is the best decision for success. Why? Competition doesn’t give you a chance to fail. If users find the application difficult to interact with, what will they do? Right, they’ll abandon it.
Invest in UX design. Even if you need to save, focus on the upper part of the regional price range. Hire designers who have great UX portfolios and charge at least $15/hour.
Ask for UX design examples and references. Spend some time installing and using applications the designer worked on to see whether his/her designs are good from user’s standpoint.

Android and iOS App Design Cost
Although application design costs for Android and iOS may not differ much, there’re several points to pay attention to. Designing for iOS is usually pricey. App Store applications tend to be more lucrative than Play Store ones. That’s why, designers wind up the price tag. They also charge more because of the Apple’s strict design guidelines.
iOS application design is standardized. As strict design guidelines are in place and the range of iOS devices is limited, designers know how their designs will work and look on this or that iOS device. They can be ‘pixel-perfect.’ Also, the iOS application design is easy to test and fix.

Estimating iOS app design isn’t very complex.
Designing Android apps has been less controlled over the years: it wasn’t until 2015 that Google launched app approval process in Play Store. UI/UX designers weren’t obliged to follow any guidelines, and many apps were… designed lazily. Make sure your designer is very aware of Play Store design guidelines. Designing Android apps may be tougher: Android devices are numerous, the operating system is fragmented: different companies, versions, custom features, etc. Making an ideal design to fit it all is quite impossible unless you focus on a limited range of Android OS versions or even specific Android devices for your app design. An Android app design can cost you more or less, depending on your goals. If you want to cover most versions and devices, it’ll take 2-3 times the time (and money) than the iOS design. Meanwhile, focusing on the latest Android devices will cut the price by 10-15%.
If you’re designing for iPhone only, you’re likely to pay from $500 up to $10,000 and more. The price depends on app’s complexity, size and designer’s hourly rates. Making your application look nice on iPhone 6 Plus and iPad, will add 25% to 50% to the app design cost.

Bottom Line
App design is an important part of your application’s success. If the design is bad (unattractive logo, low quality images, bad usability, not touch-friendly), the application won’t be popular and thus have low traffic, bad reviews and abysmal ROI.
Invest in design well. Hire a professional who knows how to make things beautiful and usable. It’ll likely cost you, but it’s the best investment in your application.”

Source: How Much it Costs to Design a Mobile App?

You can also find some really interesting information about the cost of app designs here -

by MoCCconsultant on May 14th at 10:22am


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