Could anybody help me put him back in the public eye? If so please can you contact me. lizs56@hotmail.co.uk

Answers

Hello, we’re Gabrielle and Lizzie and we’re your commodity consultants for today.

What an exciting creature. We were very intrigued as to whether this was the real-life Gus?

We’ve been doing some research and some thinking we’ve come up with the following ideas to get this rabbit back into the headlights…
1.) Have a bunny re-vamp
- First thing’s first Gus- have a bit of a wash and have some more fluff injected to perk you up (see here for some top makeup tips- http://www.listotic.com/32-makeup-tips-that-nobody-told-you-about/). Morton (2015) looked at the disciplining of the ageing body and the use of cosmetic practices in the South West which may be of use to you (see here- http://www.tandfonline.com/doi/pdf/10.1080/0966369X.2014.939151)
- Secondly, have you ever thought about a career in the bear factory style industry? Toothless from ‘How to Train your Dragon’ has been hugely popular at the Bear Factory (http://www.tomopop.com/how-to-train-your-dragon-s-toothless-has-landed-in-build-a-bear-34597.phtml). Gus could so easily do the same, especially because the market who are familiar with him are going to be in the parent demographics. They have the opportunity to re-live their childhood through purchasing and encouraging his consumption.

2.) Get some great PR work behind you
- We know how successful Gus was at the time, so we think he has great potential for a PR revamp. Butlins offers a “productive, safe and fun working environment”- as one former employee states; “When I started at Butlins, I couldn’t swim, whereas now I am a fully qualified lifeguard” (source: http://www.indeed.co.uk/cmp/Butlins/reviews). As Morton (2015)’s paper points out in the above section, hydration and great water consumption does wanders for the ageing process.
- We also thought there was the huge potential to remarket the catchy Gus Honeybun song- how about re-making the video today? We are expecting a warmer than average summer according to the Express so what a perfect time for video filming!! (source: http://www.express.co.uk/news/weather/672361/Hottest-summer-in-100-years-UK-weather-forecast-2016-heatwave)
- Gus and Sooty? We’ve been really impressed by his success and didn’t realise he was up there with sooty so perhaps he could co-produce a new number with our other favourite orange creature?

3.) Come up with a story- what about a Gertrude Honeybun?
- In 1992 Gus was reunited with his family. What about doing a 20 years on comeback? Potentially introducing a Gertrude Honeybun and family?? Maybe there was a bun in the oven?

We hop you enjoyed this answer as much as we enjoyed writing it! And we think Gus has great potential for a comeback- he won’t just be some bunny that you used to know!

by MoCCconsultantGabrielle on May 21st at 4:51pm
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